Bike Adventures of Hlapich and Lima
The latest activity of NGO Lima is cooperation with the only one 3D Street Artist in Croatia Filip Mrvelj.
Since Ivana Brlic – Mazuranic is maybe the biggest brand of Slavonski Brod, the name of the project is „Bike Adventures of Hlapich & Lima“, after her novel „Brave Adventures of Hlapich“.
Tho story of Hlapich goes on and he grew into an artist. With his friend he goes on a new journey by bike in pursuit for good people. The final destination of a journey is Toulon in France, where Hlapich participates on famous Street Art Festival.
There are already good people for help. Giant Croatia sent two top bikes (Bundas and Biggie).
In Croatia, our destinations are: Hrvatska Kostajnica, Ogulin i Rovinj, and then we will go through the north of Italy and south of France to Toulon.
You can follow everyday stories on social networks:
Facebook: Udruga Lima; 3D Street Art by Filip Mrvelj
Twitter: Lima NGO, FilipMrvelj
Instagram: sokre10; filipmrvelj
During the journey we’ll make documentary that will be published in June. Berislav Petrovic will help us with that, and Tin Horvatin and NGO Zebrica will make our web site.
Tourist Board of Slavonski Brod helped the project, too.
Brave Adventures starts in Tuesday, 19.5., and we invite everyone in Tuesday at 7,00 AM to Urban Caffe Mojster (Master Lazonja) for breakfast before the journey, and there will be short press conference.
NGO Lima at SPORTO conference
NGO Lima participated at SPORTO conference in Portoroz (Slovenia). SPORTO represents the biggest conference for sports marketing and sponsorship in region. S.V. – RSA Slovenija organized conference at highest level. This year (11th in a row) conference hosted most important experts at sports marketing scene(Patrick Nally, Richard Ayers, Thomas van Schaik).
In those two days we can single out several lecturers:
1. Patrick Nally (West Nally Group) who is considered as father of sports marketing. Very interesting lecture about sport as means of communication came with numerous case studies.
2. Richard Ayers had the most interesting lecture during the conference. He spoke about his beginnings and rules that he follows in his work. Founder of SevenLeague delighted participants with his funny and positive appearance. The most significant message was CONTENT = MARKETING.
3. Thomas van Schaik is Global Brand Director of Adidas company. Showed numerous examples and presented Adidas social network works. He highlighted their great work at recently World Cup in Brasil with ‘All In‘ campaign.
There were several others lecturers who were very interesting as Nikola Cavic (Nordeus) who presented gaming industry through their very popular mobile device game Top11. Darko Ivancevic (Zagrebacka pivovara) presented Leave a mark campaign, and Pauline Bohnjec presented hospitality concept through Olympic Games in London example.
There were awards for best brands in region.
At this event we met really great people and experts in field of marketing. We also presented our projects (Bikademy and marketing campaigns). This great experience will help us in our work.
SPORTO – biggest sports marketing conference in region
On the 20th and 21st of November in Portoroz is the biggest conference in region for sports marketing and sponsorship in sport.Â
11th year in a row agency S.V. – RSA Slovenija organizes this great event which grew into respectful event in this domain. Main aim is exchange of knowledge and experience of all participants in sport business and includes experts in field of marketing, communication, sport, PR and digital media. But includes every party who works in sports, sponsorship and marketing.
As every year, there are numerous famous experts such as:
1. Patrick Nally – man who merged Coca Cola with FIFA, man who is known as pioneer of sports business and there is a name – ‘father of modern sports marketing and sponsorship’.
2. Sally Hancock – leader of sponsorship project Lloyds TBS Bank during Olympic Games in London which is announced as best sponsorship activity in Great Britain in the last 20 years, and she is president of Foundation for women sport.
3. Richard Ayers – co-owner and director of 7league Agency and adviser for digital innovations of FC Manchester City.
4. Thomas van Schaik – Global Brand Director of Adidas, former media adviser of football club PSV Eindhoven, and today designs and manages numerous marketing campaigns of Adidas.
Other experts and lecturers are: Pauline Bohnec, Nikola cavic, Tomislav Pacak, Darko Ivancevic and others.
Everyone interested in this conference can make Application at next link, and there is a discount for students.
You can follow SPORTO at Twitter and LinkedIn.
NGO Lima will be at the conference thanks to new agency Overtime and we’ll inform You what happened after the conference.
Bat 2014. – night bike tour
NGO Lima with its partners NGO Zebrica and sbiportal organized its first night bike tour called Bat 2014. Our host was Urban Caffe Mojster.
Main objective was making tolerance between all traffic participants and making critical mass of cyclists equipped by lights and reflective vests.
The plan is to organize this Bike tour several times a year to draw attention at safe ride and on fact of increasing number of cyclists. We want to create a habit of wearing required equipment so cyclists could be easily seen while riding at night.
Cyclists rode 16 km over one hour.
There were over 30 cyclists, and after was refreshment at Urban Caffe Mojster.
Thank You all for participating.
Visiting Ogulin
NGO Lima and NGO Brlicevac visited 9th Ogulin fairytale festival last weekend. Cultural ‘virus’ Ivanomania keeps spreading, now in Ogulin.
In those two days we saw how it works in Ogulin where we met professionals and great people, visited House of fairy tales (their latest project).
This festival is made into several spots: around main city square and around it. You can buy books at promo prices, paint faces, buy souvenirs.
At the main square we presented our 3D paints made by Filip Mrvelj. During this festival Filip had open workshop where he made 3D art work with Reygoch and mountain Klek as main motives.
Many people took pictures with our work, and it was real attraction. Secon scene was in the castle nearby. There is House of fairy tales, latest project of City Ogulin. House looks like old house from outside, but inside it is a modern interactive museum.
We thank our hosts for truly pleasant and great weekend, especially Ms Ankica Puskaric. Also, we agreed cooperation in future projects. This festival lasts 3 days every year and we recommend this fairy trip with notice that House of fairy tales is open for visitors every day.
Lecture about cultural tourism
In February 2014. NGO Lima was twice participated as lecturer in CCE in Osijek.
February 6th, we presented, as partners with NGO Zebrica and CroCulTour, Insta Art Challenge ‘Slavonija in heart’. This project is connected with application Instagram.
February 13th, NGO CroCulTour presented lecture ‘Cultural Identities vs. Globalization – transmodern cultural tourism’ with its President Jesenka Ricl. In part of panel lecture, NGO Lima presented examples of good practice and projects that are in preparation.
There were representatives tourist boards, cultural institutions, companies and they were active in discussion.
Lecture (Photo: Irena Vukas)
